NEWSROOM LEADERSHIP IN ELECTION SEASON.
BSM Washauri (TZ) Ltd, hosted a landmark seminar titled “Newsroom Leadership in Election Season: Managing People, Money, Content and Crisis” on 22nd August 2025 at the BSM Washauri Academy, Posta Mpya, Dar es Salaam.
BSM Washauri Academy, where official launched by Mr. Gerson Msigwa, Chief Government Spokesperson and Permanent Secretary, Ministry of Information, Culture, Arts and Sports. established to inspire generations and shape transformative leadership in Tanzania.
As part of the launch of the, BSM Washauri Academy hosted its first flagship training,
“Newsroom Leadership in Election Season” bringing together journalists and editors from media outlets across the country.
An engaging keynote session is being led by Dr. Dotto Kuhenga, Lecturer and Head of Marketing & Communications at the University of Dar es Salaam, and Bakari Machumu the C.E.O and founder of BSM Washauri(TZ)Ltd.
With this milestone, BSM Washauri reinforces its commitment to advancing excellence in media leadership and communications in Tanzania.